It’s not surprising that in today’s technology focused age that companies that have higher trust and migration rates to the cloud experience more profits. The cloud is more than just a fad and companies and individuals need to evolve to this changes if they do not want to be left in the dust (que dust clouds). I recently read the latest Fortune 500 list. If you flip to the back on the ratings you’ll find a page that is plagued with companies that have completely drop off the list from the previous year to join the likes of Blockbuster (R.I.P.) and companies that have had the good fortune to join the list. What do these companies have in common? Those that dropped off the list were unable to evolve to today’s new technologies. And those who were new comers have whole heartedly taken the cloud and ran with it.
From Google’s study, we see that those who had higher trust in the cloud had an average 9.1% raise in profits compared to those with low trust in the cloud (1%). Those companies who had high increases in profits did not just use the cloud to store their companies iTunes library or backup their photos. These companies are utilizing the cloud to support key aspects of their business.
The study concludes that it is not solely having trust in the cloud that caused larger profits, it is due to these companies having an air of willingness to change and adapt to the existing market.
The main message behind this is: Be on the cutting edge and adapt early or become extinct. The world is changing at an exponentially faster pace, your business needs to be able to change with the world. Do not be Blockbuster and attempt to adopt to the market once you have already become obsolete (does anyone remember Blockbuster’s streaming service, NOPE).
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